What is sustainable travel or sustainable tourism?
“Tourism isn’t like other industries...the true tourism product is the PLACE. Tourism businesses
facilitate & add value, but they depend on the place. Managing tourism and managing the place
are parts of the same job. It requires collaboration among the resident community, Destination
marketers,
industry, government, nonprofits, researchers and scientists, and travelers themselves.”
Jonathan Tortellot, Destination Stewardship
Center, Future of Tourism Webinar